Breakthrough Financial Services - 2022 (Active Beta)
Product Design & Creative, Senior Product Manager, Business Development Strategist
Key Achievements
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Concept to completion timeline - 45 days. Successfully completed for Beta within time constraints.
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Creation and development of brand identity, voice, and experience with a direct focus on educational content for clients & prospects.
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Designed 360-go-to market plan, content roadmap.
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Custom website design, build, and implementation (Active Beta)
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Designed and implemented integrated B2B acquisition strategies through facilitated partnerships with CPA's, and Wealth Managers to expand core product and services offering.
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Identified, developed and implemented 16 new product and service offerings identified as 'unmet client needs', in relation to core business model.
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Implemented automation solution to glean clean data through user engagement and existing book of business.
Product Design.





Behavioural Design.
























Branding & Identity.





